Have you ever received an error message at the top of your Google Anaytics page saying "This page has encountered an error that may prevent it from working correctly"?
read moreWith this blog, I endeavour to introduce any beginners to two free tools - Google Analytics and Yahoo ! Web Analytics - that can be used to analyse the statistics of your website. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital
read moreEvery owner wants to be at the top of every relevant search to their website. This is simply because nearly 80% of users, who search using Google, open the websites they see on first page of the results, and rarely venture into succeeding pages. So being on page 1 means that your website is on its way to attracting audience numbers. This blog is a guide to help assist you to rise in Google rankings. Google is the search engine we will feature as it owns more than 90% of the Australian s
read moreIf you have read any of my blogs, you will know that when forming a strategy for your website, you must have 'traffic' in mind - specifically, how you plan to attract traffic to your website. Google, Bing and other search engines remain the single most potent source of traffic delivery to all websites. For this reason, it is important that when you are typing content for your website, you consider Google and other search engines as much as your customer, who will eventually read it. &n
read moreI blogged at haigkayserian.com.au last week about the pending release of Bing; Microsoft's new search engine and the company's latest attempt to win some market share over the globally-dominant Google. Since that blog, Microsoft has released a video previewing the features of Bing, which they are pinning their hopes on to drift internet searchers to this engine. Click here to see video. Despite this clever marketing, my opinion - as well as those of other search engine experts
read moreWow! Back in the office after 3 days at CeBIT in Sydney! The first day spent on the floor surveying the offerings (and the competition). Then attending the Web Forward sessions which was keynoted by Google, who were never too far from peoples minds. It's easy to get complacent while listening to the large organisations that shared some of their secrets. Our focus, however, is on how small to medium-sized businesses can take advantage of this technology. The main themes: mobile presence,
read moreMyself and Mark Simon represented KayWeb at the Web Forward internet marketing conference, held as part of the CeBIT Exhibition on May 13 and 14. The following is my video overview from the Darling Harbour Exhibition Centre in Sydney.
read moreI will be representing KayWeb along with Mark Simon - our Business Analyst - at this year's CeBIT exhibition, and the Web Forward internet marketing conference. The Web Forward conference is something I am particularly looking forward to. Last year was good, but this year General Manager of Google Australia and New Zealand; Mr. Karim Temsamami will address delegates, and is a real 'ticket' for the organisers.
read moreJust when you think the web industry could not pull out any more acronyms, we come up with SMO... humanly referred to as Social Media Optimisation. Where the hugely mainstream Search Engine Optimisation (SEO) is the act of generating traffic to your websites through search engines like Google, Social Media Optimisation is basically the act of generating traffic for your website through social media applications like Facebook and Blogs.
read moreSearch Engine Optimisation (SEO) is an essential ingredient to consider when selecting your web design company, as a poorly built website has ZERO potential for traffic! You may have heard terms like CSS, Strong Tags, Titles, URLs, Meta Tags, etc without really understanding them. The key is not for you to understand them, but for you to make sure your web designers know them... and more importantly, use them!
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