With this blog, I endeavour to introduce any beginners to two free tools - Google Analytics and Yahoo ! Web Analytics - that can be used to analyse the statistics of your website.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Yahoo! Web Analytics is a highly customisable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

Every owner wants to be at the top of every relevant search to their website. This is simply because nearly 80% of users, who search using Google, open the websites they see on first page of the results, and rarely venture into succeeding pages. So being on page 1 means that your website is on its way to attracting audience numbers.

This blog is a guide to help assist you to rise in Google rankings. Google is the search engine we will feature as it owns more than 90% of the Australian search engine market.

If you have read any of my blogs, you will know that when forming a strategy for your website, you must have 'traffic' in mind - specifically, how you plan to attract traffic to your website. Google, Bing and other search engines remain the single most potent source of traffic delivery to all websites.

For this reason, it is important that when you are typing content for your website, you consider Google and other search engines as much as your customer, who will eventually read it.

Here are my top 3 tips to consider when typing copy for your website:

A page for each keyword

It may seem an attractive proposition to litter your Homepage, or Services page, with all your important keywords.

This will only confuse search engine spiders. It is important to give each of your keywords their own page, and by showing these keywords such respect, you will encourage search engines like Google to do likewise.

I blogged at haigkayserian.com.au last week about the pending release of Bing; Microsoft's new search engine and the company's latest attempt to win some market share over the globally-dominant Google.

Since that blog, Microsoft has released a video previewing the features of Bing, which they are pinning their hopes on to drift internet searchers to this engine. Click here to see video.

Despite this clever marketing, my opinion - as well as those of other search engine experts - remains unchanged.

Wow! Back in the office after 3 days at CeBIT in Sydney! The first day spent on the floor surveying the offerings (and the competition). Then attending the Web Forward sessions which was keynoted by Google, who were never too far from peoples minds.

It's easy to get complacent while listening to the large organisations that shared some of their secrets. Our focus, however, is on how small to medium-sized businesses can take advantage of this technology. The main themes: mobile presence, SEO-ing sites and usability.

Especially for retailers, the location-aware capabilities of the iPhone and other mobiles are being utilised to attract customers already away from home. This often takes the form of special pages for mobile, and participating in directories where for mobile, google is not the only viable engine.