Every owner wants to be at the top of every relevant search to their website. This is simply because nearly 80% of users, who search using Google, open the websites they see on first page of the results, and rarely venture into succeeding pages. So being on page 1 means that your website is on its way to attracting audience numbers.

This blog is a guide to help assist you to rise in Google rankings. Google is the search engine we will feature as it owns more than 90% of the Australian search engine market.

The COMSCORE Australia social networking usage study (August 2009) shows an overwhelming graph of statistics.

1. A more than 1000% growth of Twitter over Facebook causes different reactions; some are happy to know that over 800,000 Aussies are now active on Twitter, while other consider this a typical figure for the later-released Twitter, which is still way behind the 6,000,000 Australian users of Facebook.
   
   
2. While the first finding's reasons can be argued, the next finding cannot. That internet usage in Australia is growing rapidly. 75% of adults use social networks in Australia. Australia has over 400,000 bloggers. People spent on average 8.9 hours per week (or 1.5 days a month) using the web, which is up 27% compared to previous years - significantly, this is more time than Australians spent reading print media, watching movies, or playing video games.

It has long been said that it takes two to tango. Web development is exactly like that. Web design cannot do it alone without backend support. But to a majority of users, website design has a big space in their consciousness; for them it is dependent on whether a certain site will be a success or a failure.

There is a sudden surge in demand for a beautifully made websites. Users don't want poor presentations anymore; they all like something else, something new to their eyes because they have become web-sophisticated. With the advent of css 3, almost any kind of design is now possible in web. It's like photoshopping your way to the world wide web.

True Beauty Comes From The Inside

Informed web designers and business owners alike know that design is vital to a successful website, and its beauty must go far beyond looks. While design needs to support a company's brand positioning, it must also effectively inform, communicate and provide positive experiences.

Developer tools are now rising allowing programmers to now choose software they are comfortable with to assist them during the development and testing process. I highlight some for you below.

Recently, I used a tool called PhoneGap, which combines a focus on pure JavaScript and HTML for phones.

We have recently witnessed strong advancement in the field of website layout and design. Everything evolves. Flash movies, gigantic animations and other graphic media have become increasingly widespread over the years.

However, in the effort to have the ‘coolest' website layout design, website owners tend to forget to whom they are creating their website for: their target audience.