Facebook is the world wide web’s premiere social networking website. With close to 500 million members, Facebook has redefined social networking by taking significant market share with a tool that encapsulates the attention and time of its members.
Facebook has released its API (application programming interface) to developers like KAYWEB, allowing them to create applications within Facebook to service specific client needs.
The idea is that Facebook has a captive audience, and a clever Facebook app can tap into that audience for mutual benefits.