Like with SEO, KAYWEB’s PPC(or Google Adwords) activities begin with analysis of each PPC client’s relevant industry keywords. The KAYWEB team first discusses with clients which keywords they feel are relevant to their respective industry, then using Google’s tools, KAYWEB returns actual results of those keyword searches. KAYWEB also uses those tools to generate related keywords that Google recommends each client targets in their Google Adwords PPC campaign. KAYWEB then produces a recommended budget for the client, based on the keywords they will target in their Google Adwords PPC campaign.
