Blogs

A trip down memory lane.

In 1979, Philips and Sony, through partnership, successfully developed the Compact Disc in 1983. A spin-off of Laserdisc technology.

While Laserdisc was too big, the Compact Disc, or CD as it is called today, was small and was a great technological marvel because at a diameter of 12cm it could hold a 74-80 minute audio capacity and a 650-700 MB data capacity.

With the advent of the CD Writer in early 2000, we have used the CD for audio materials and file backups. CDs have been widely use for almost anything; audio, videos and even greeting cards.

All of that changed when the DVD arrived. DVD, also known as Digital Video Disc or Digital Versatile Disc, is an optical disc storage media format, and was invented and developed by Philips, Sony, Toshiba, and Time Warner in 1995. Its main usage is for video and data storage.

It has the same physical size as the standard CD but packs a 4 Gigabyte storage capacity. It comes in different storage capacity sizes and is pegged at 17 Gigabyte at a maximum. The DVD has also been used to make HD Videos, Hi-Def Videos using HD DVD - a different capacity format.

The future.

Blu-ray Disc is also an optical disc storage medium designed to succeed the DVD format. The format has a 12 cm (same as DVDs and CDs) diameter, 25 GB per-layer optical disc, with dual layer discs (50 GB) the norm for feature-length video discs and additional layers possible.

The name Blu-ray Disc refers to the blue laser used to read the disc, which allows for six times more storage than on a DVD. The term Blu was used because blue is commonly used in English and therefore not registrable as a trademark.

Blu-ray Disc was developed by the Blu-ray Disc Association, a group representing makers of consumer electronics, computer hardware, and motion pictures. Every hi-definition game involves a Blu-Ray disc as its medium.

Technology is really moving forward and fast. What you thought impossible is now possible.

I can still remember when I used to play our gramaphone using a vinyl record and was fascinated on how the audio data was encoded there. Now having a CD or DVD that packs a lot of data is a common thing.

I say let's keep moving it forward with the web and digital content and delivery as the next great medium.

For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads.

Your right! It is very easy to set up. But are you setting it up correctly?

Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad?

I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads.

A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google!

I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my site.

Day 1 passed and my ad was not visible, Day 2 neither . . . . Day 14 and still nothing. My ad wasn't showing anywhere.

I didn't know what was going on! So I began reading and researching what was going wrong!

I had a low CPC (Cost Per Click) bid that was affecting my ad. My quality score for keywords was low. My ad had too many capitals. My landing page didn't have relevant information. Basically, I was doing a 100 things WRONG and I didn't even know!

AdWords is NOT easy to set up and there is a lot of work that needs to go into an AdWords campaign to make it successful.

AdWords can cost you a lot of money and if you are not targeting the right people or setting up your ad correctly you could be missing out.

If you need help with your existing Google AdWords campaign or you would like to set up and new Google AdWords account to help promote your business, please contact KAYWEB and we will be able to help you out with all our vast Google AdWords knowledge.

According to Hitwise, an internet traffic monitoring group:

“Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).”

The rise of Facebook to the top seems inevitable since more people rely on websites with shared information with other people than what we would find in algorithm-driven search websites.  This could also mean that people trust online content (videos, photos, etc.) that is shared by people within their network more than going to a random website via a search.

Think of this as an example. People will watch YouTube video embedded in a friend's Facebook wall. Since they are on Facebook, they will decide to post their thoughts about the video underneath that video, share to other friends, etc. These activities will count towards Facebook’s traffic as the said video is determined as trusted content from a friend.

Facebook applications, especially online games, are another factor that heavily contribute to its popularity.

For this year, we are expecting a tighter competition between Google and Facebook. With Facebook setting the trend, don’t be surprised if Google keeps trying to place a dent into the social web market. Its previous attempt with Google Buzz was timid at best.