For people who have played and experimented with Google AdWords before, you probably thought it was easy to set up your ads.

Your right! It is very easy to set up. But are you setting it up correctly?

Did you know you ad could be affected if you have to many capital letters in your titles? Did you know that you need a good quality score to have you ad show higher? Did you know that there are loads of terms and conditions that Google has when you create an ad which if not followed will affect you ad?

I could go on and on about things that you may have overlooked or not known when setting up your account which is affecting your ads.

A few years ago I started my very first Google AdWords campaign. I thought I set it up correctly. I had my catchy tag lines and loads of keywords that I wanted to show in Google!

I put in my Credit Card details and I was eagerly waiting to get hundreds of visitors to my site.

Day 1 passed and my ad was not visible, Day 2 neither . . . . Day 14 and still nothing. My ad wasn't showing anywhere.

I didn't know what was going on! So I began reading and researching what was going wrong!

I had a low CPC (Cost Per Click) bid that was affecting my ad. My quality score for keywords was low. My ad had too many capitals. My landing page didn't have relevant information. Basically, I was doing a 100 things WRONG and I didn't even know!

AdWords is NOT easy to set up and there is a lot of work that needs to go into an AdWords campaign to make it successful.

AdWords can cost you a lot of money and if you are not targeting the right people or setting up your ad correctly you could be missing out.

If you need help with your existing Google AdWords campaign or you would like to set up and new Google AdWords account to help promote your business, please contact KAYWEB and we will be able to help you out with all our vast Google AdWords knowledge.