Blogs

A month since its trial release, Google's Chrome web browser is gaining mixed reviews by web analysts. According to some users, Google Chrome is super-fast and easy to use; others complain that it is too bare, while competitors state their own products remain superior in the newly-congested browser market.

 

My personal tests of Chrome have been extremely positive, considering it is its VERSION 1 release. Google has again embraced the advantages of open source web development to deliver a product in a rare segment of the web they haven't yet cracked.

 

Creating a browser was a natural ‘next step' for Google.

 

Regardless of the browsers we - as internet users - have been using, we have been typing in the Google URL (www.google.com.au, www.google.com, etc.) more than any other URL worldwide. It was only a matter of time until Google decided that the place you type in URLs should also be owned by them.

 

Rather than creating a ‘me too', the techs at Google decided to add some key features to their product which would differentiate it from competitors like Internet Explorer (Microsoft's web browser), Firefox (Mozilla's web browser) and Safari (Apple's web browser):

• It has brought Google search into the browser
  One can type in a search term instead of the URL in the URL bar, and it will return a Google search.
• It has brought Google applications onto the browser
  One can access Gmail, Google Docs, etc from the browser itself.
• It downloads JavaScript faster
  Most web applications these days are written in JavaScript.
• Kills the tab, not the browser
  Like the others good browsers, it allows for tabbed browsing. But its difference is if one tab crashed, the other tabs are not affected.

 

It is clear from the first two points above that Google's greatest advantage is in its name. The fact that Google Search and Google Applications are so popular, making them more accessible for their users will ensure they flock to Google Chrome.

 

The other advantages are arguable in Chrome's early days.

 

Internet Explorer, with its new IE8, feels its product is also quick. After testing myself, I can state comfortably that it is not. It is crap, and it is a browser with everybody BUT the end-user in mind.

 

Firefox says its latest release is the best. After testing myself, I have to agree with the people at Mozilla. In speed, I do not sense a major difference with Chrome, but in options, Firefox is far better equipped due to the head-start it has had in the browser market.

 

Firefox has more plug-ins, add-ons, etc, which means it is more extendable NOW. IE is not extendable, while Chrome will catch up.

1. Splash Page

 

I’ve seen this mistake many times, where people put up a big banner image and a link "Click here to enter" on their homepage. The worst case — the "enter" link is embedded in the Flash object, which makes it impossible for the search engine spiders to follow the link.

 

This is fine if you don’t care about what a search engine knows about your site; otherwise you’re making a BIG mistake. Your homepage is most likely your website’s highest ranking page, thus is crawled most frequently by spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow. Your homepage should include (at minimum) target keywords and links to important pages.

 

2. Non-spiderable Flash Menus

 

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

 

3. Image and Flash Content

 

Web spiders are like a text-based browser; they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

4. Overuse of Ajax

 

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes). But did you know that this is a big SEO mistake? Because Ajax content is loaded dynamically, therefore it is not spiderable or indexable by search engines.

 

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

 

5. Versioning of Theme Design

 

For some reason, some designers love to version their theme design into sub level folders (ie. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.

6. “Click Here” Link Anchor Text

 

You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But if you want to tell the search engine that your page is important for a topic, than use that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”.

 

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

7. Common Title Tag Mistakes

 

Same or similar title text:

Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other.

 

One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title.

 

Why isn’t this search engine friendly? Because every single blog post will have the same text "Site Name > Blog Archive >" at the beginning of the title tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.

 

Exceeding the 65 character limit:

Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.

 

Keyword stuffing the title:

Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

 

"Photo Tips & Photography Techniques for Great Pictures"

 

“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.

8. Empty Image Alt Attribute

You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.

 

Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms "abstract" and "dj".

9. Unfriendly URLs

Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.

 

Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356

Search Engine Optimisation (SEO) is an essential ingredient to consider when selecting your web design company, as a poorly built website has ZERO potential for traffic!

 

You may have heard terms like CSS, Strong Tags, Titles, URLs, Meta Tags, etc without really understanding them. The key is not for you to understand them, but for you to make sure your web designers know them... and more importantly, use them!

 

Simply ask them what they are doing while building your website to ensure it is in a form able to be optimised. If they cannot answer, show them the following YouTube Video, which is of an internet celebrity known as the SEO Rapper who tries to make SEO tutoring interesting.

 

 

That is about as entertaining as it gets. But I honestly doubt it will be enough to teach a non-SEO web designer about SEO web designing.

 

I have had potential clients come into our KayWeb offices in Melbourne and Bondi Junction (Sydney) and ask me why their competitor appears above them on Google! I have viewed these peoples' websites and picked the bones out of them, explaining that it was constructed in such a way that regardless of what SEO activities they attempted from here on end, it would be too little, too late with the website's skeletal structure in such a hideous state.

 

I am the first person to say that there are dozens of influencing elements that determine your Google position. However, the fundamental one is the structure of your website, and ensuring it is search engine-friendly. If not, no amount of Tag optimisation, content optimisation, or link-building will assist your rise to the top.