Search Engine Optimisation (SEO) is an essential ingredient to consider when selecting your web design company, as a poorly built website has ZERO potential for traffic!

You may have heard terms like CSS, Strong Tags, Titles, URLs, Meta Tags, etc without really understanding them. The key is not for you to understand them, but for you to make sure your web designers know them... and more importantly, use them!

Simply ask them what they are doing while building your website to ensure it is in a form able to be optimised. If they cannot answer, show them the following YouTube Video, which is of an internet celebrity known as the SEO Rapper who tries to make SEO tutoring interesting.

That is about as entertaining as it gets. But I honestly doubt it will be enough to teach a non-SEO web designer about SEO web designing.

I have had potential clients come into our KayWeb offices in Melbourne and Bondi Junction (Sydney) and ask me why their competitor appears above them on Google! I have viewed these peoples' websites and picked the bones out of them, explaining that it was constructed in such a way that regardless of what SEO activities they attempted from here on end, it would be too little, too late with the website's skeletal structure in such a hideous state.

I am the first person to say that there are dozens of influencing elements that determine your Google position. However, the fundamental one is the structure of your website, and ensuring it is search engine-friendly. If not, no amount of Tag optimisation, content optimisation, or link-building will assist your rise to the top.