After a several years of Apple's iPhone apps domination, Google with Android is now establishing itself in the market with better offerings and freedom of usage.

The advantages of Google Android apps over iPhone apps are quite apparent as the app writer and the end user are not bound to technical or software limitations, as Apple did when it bound its hardware with iTunes.

Android is a Java-enabled platform which basically means it ensures easy access to phone features using fairly simpler coding and procedures.

XML- and Java-based coding processes allow for the creation and deployment of mobile apps into supported handheld platforms easier for humble starters.

With its more recent entrance, Android is already making dramatic changes and moves up the mobile market ladder, and the number of apps is growing fast as a result.

Keeping with this trend, I assume Android will eventually become a standard platform of choice for those serious about taking their businesses mobile.