If you have read any of my blogs, you will know that when forming a strategy for your website, you must have 'traffic' in mind - specifically, how you plan to attract traffic to your website. Google, Bing and other search engines remain the single most potent source of traffic delivery to all websites.

For this reason, it is important that when you are typing content for your website, you consider Google and other search engines as much as your customer, who will eventually read it.

Here are my top 3 tips to consider when typing copy for your website:

1. A page for each keyword

   It may seem an attractive proposition to litter your Homepage, or Services page, with all your important keywords.
   
   This will only confuse search engine spiders. It is important to give each of your keywords their own page, and by showing these keywords such respect, you will encourage search engines like Google to do likewise.
   
   
   

2. Repetition of keywords

   It is a fact that the more times you mention a keyword on a particular page, the more likely it is that page will be indexed by Google.
   
   But this is one people tend to get a bit silly with. You don't want to do so much repeating that when a human reader lands on your website, they think the copywriter has some sort of weird condition that makes them repeat stuff nonsensically.
   
   
   

3. Inter-linking OR Contextual Linking

   Within your content, if you refer to a keyword that has its own page, link that keyword to that page. For example: I am mentioning search engine optimisation but am actually writing about something else, so I have linked search engine optimisation, which is a keyword, to KayWeb's search engine optimisation page. Please click the keyword to see for yourself.
   
   The reason this is good is because search engine spiders will click those links to navigate through your pages. You end up mapping a route for these spiders.