Google released its search algorithm update at the end of February, and this resulted in the usual scurry by Search Engine Optimization (SEO) gurus to outline how the changes will effect search engine rankings. The algorithm change also caused people to re-examine and alter some of their SEO strategies.

The reason for this is because they have to ensure the websites they optimize are in line with the factors Google says are most important since the algorithm change.

1.       Speed

-          Because the “load time” of a web page is now included in the algorithm of Google, developers and SEOs are now making sure that the images and all page elements are optimized and the pages load fast.

2.       Search Engine Optimization keyword usage

-           Keywords should be in title tags and alt tags. Putting keywords in internal links pointing to the page is also important. Keywords in the domain and/or URL are great. The order keywords appear in are important, and many more of a stable SEO techniques surrounding keywords still apply.

3.       Flash sites

-          As we mentioned with speed, this is bad news for Flash sites because they take forever to load. Do not expect to rank high with full flash sites even if it was meteorically quick, as flash is full of images, which is not fully readable by Google robots.

4.       Age and Quality of Links

-          Google says that the age of links matter and stable links will get you up in rankings.

5.       Content Quality Score

-          As Google's Matt Cutts said: “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

So what is it that Google really wants?

Google is pushing website owners, developers and SEOs to create better content inside faster websites which are optimized with quality backlinks.

The good news is that websites which are informative, clean, compatible, fast and popular will benefit.

Basically, the SEO game doesn’t change here at KAYWEB.