With this blog, I endeavour to introduce any beginners to two free tools - Google Analytics and Yahoo ! Web Analytics - that can be used to analyse the statistics of your website.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Yahoo! Web Analytics is a highly customisable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.

Now you track how many visitor visits your site, average time on site, % change in a day, week, month or a year in which help you to determine when to improve your business strategy.