I blogged at haigkayserian.com.au last week about the pending release of Bing; Microsoft's new search engine and the company's latest attempt to win some market share over the globally-dominant Google.

Since that blog, Microsoft has released a video previewing the features of Bing, which they are pinning their hopes on to drift internet searchers to this engine. Click here to see video.

Despite this clever marketing, my opinion - as well as those of other search engine experts - remains unchanged.

Bing will not challenge Google's dominance!

The cleverest Bing feature as we stand is the ability to categorise search results by what Bing feels is relevant. Recently, Google already did this with Universal Search and the latest version of Google allows us as users to select what results we wish to see first by dragging one result above another.

We will watch with interest when Bing is released in the first week of June. Its challenge will be to lead regular internet searchers from Google to Bing. Despite what is certain to be a massive PR and marketing drive, will you be swapping typing google.com.au for bing.com.au for future internet searches?