Just when you think the web industry could not pull out any more acronyms, we come up with SMO... humanly referred to as Social Media Optimisation.

Where the hugely mainstream Search Engine Optimisation (SEO) is the act of generating traffic to your websites through search engines like Google, Social Media Optimisation is basically the act of generating traffic for your website through social media applications like Facebook and Blogs.

In some ways, SEO and SMO are intertwined.

Effectively increasing your website's social media reputation will also catch the attention of search engines, which notice traffic increases from more popular websites to less popular websites (e.g. from Facebook to your website).

Therefore SMO helps you increase search engine traffic, while sending you some valuable and new non-search engine traffic.

Some ways to optimise your website through social media are:

• Blogging: Your blog can be broadcast to a great number of websites which accept blog broadcasts, or 'pinging'.
  
  
• Allow Sharing: Using SHARE buttons (see below this article), your visitors are able to share your blogs, articles, products, etc. with their social media networks (Facebook friends, Del.icio.us bookmarks, etc.)
  
  
• Allow RSS: Really Simple Syndication allows visitors to subscribe to your content (blog, news, etc.) so they receive notification of anything new so they return to your website for more reading.
  
  
• Multimedia Sharing: Broadcast your videos and images on popular websites such as YouTube and Flickr, tagging the right keywords and referencing your website in any public descriptions.

There are many other ways of course... but we can't give all out secrets away!