There is an intriguing similarity in the world of Facebook Advertising today, and Google Advertising since its inception.

While paying for greater engagement definitely works (like it did and does with Google Adwords), proper construction of posts can achieve organic increases in greater engagement, which also helps your paid campaigns (like it does with Google search engine optimisation and the construction of your website.

Here are 5 tips to help you organically achieve greater engagement with your Facebook Page posts:

1. Hashtags: Follow the trending topics and hashtags on Facebook, and incorporate them in your Facebook posts. For example, if #housingaffordability is a trending topic due to the news of the day, and you are in real estate or mortgage broking, use #housingaffordability as part of your post to generate organic traffic.
   
   
2. Use Multimedia: The engagement Facebook users have posts that contain Photos and Videos significantly trump posts that only contain text. Use memes, pictures, videos to your advantage!
   
   
3. Engage: If one of your users comment on your post, Like that comment or reply to it. Users like to engage with pages that engage with them.
   
   
4. Promote Posts: This is different to Promoting your page. Targeted promotion of posts can generate greater interaction with posts, and is easily achieved with minimal budget.
   
   
5. Use Insights: Facebook’s Analytics tools is not too difficult to navigate, and will allow you to see which of the above techniques are working for you, and aren’t working for you.