The COMSCORE Australia social networking usage study (August 2009) shows an overwhelming graph of statistics.

1. A more than 1000% growth of Twitter over Facebook causes different reactions; some are happy to know that over 800,000 Aussies are now active on Twitter, while other consider this a typical figure for the later-released Twitter, which is still way behind the 6,000,000 Australian users of Facebook.
   
   
   
2. While the first finding's reasons can be argued, the next finding cannot. That internet usage in Australia is growing rapidly. 75% of adults use social networks in Australia. Australia has over 400,000 bloggers. People spent on average 8.9 hours per week (or 1.5 days a month) using the web, which is up 27% compared to previous years - significantly, this is more time than Australians spent reading print media, watching movies, or playing video games.

These numbers are good for Australia.

Innovative web technologies have the potential play a vital role in driving productivity gain, creating new local businesses by those losing jobs during tough economic times, and helping fuel the growth the Australian economy needs to continue on its recovery path.