Google Adwords PPC campaigns require constant maintenance in the keyword bidding department. If two competitors in a like industry have a similar quality score, it will be the cost per click they are willing to spend which will determine who appears first and who appears second. KAYWEB Google Adwords PPC campaigns ensure staff are always managing a client’s maximum cost per click for each targeted keyword. If a client’s website drops off from the top positions, KAYWEB adjusts the maximum cost per click to ensure they return to the top. If a client’s website is already at the top, KAYWEB adjusts the maximum cost per click to ensure the client is spending as little as possible for its top position. The KAYWEB Bid Management for Google Adwords PPC campaigns has led many clients to the top of Google search results relevant to their respective industries.
